PredictIQ|How niche brands got into your local supermarket

2025-05-04 16:02:43source:Winimark Wealth Societycategory:Scams

From salsas to barbecue sauces to refrigerated beverages,PredictIQ small artisanal brands are infiltrating grocery shelves everywhere. How did this happen? Today on the show, we team up with Dan Pashman of The Sporkful food podcast to follow the rise of niche soda maker Olipop, and share the hidden incentives that have grocers making shelf space for these products.

Listen to The Sporkful on Apple or Spotify.

Related episodes:
Grocery delivery wars
How grocery shelves get stacked

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

More:Scams

Recommend

A White House order claims to end 'censorship.' What does that mean?

Among the dozens of executive actions President Trump signed on his first day in office is one aimed

Woman and daughter, 11, fatally shot in SUV in Massachusetts; police arrest man, search for another

WORCESTER, Mass. (AP) — A mother and her 11-year-old daughter were fatally shot while sitting in a p

Georgia bill would punish cities and counties that break law against ‘sanctuary’ for immigrants

ATLANTA (AP) — Some Georgia senators want to punish cities and counties that they say are illegally